What is GEEAARREDUP?

GEEAARREDUP is a form of praise, a way of living, elevation, being equipped for adventure, and simply being dressed to impress for any occasion.  GEEAARREDUP consists of art, culture, and storytelling pieces. The actual ⚙️ symbolizes always being in the highest gear in everything you do when you wear our products.  Also playing on the double entendre of being GEEAARREDUP.